DAHLIA
Dahlia is a newly launched cosmetics brand, focussed on a wide range of Organic Cosmetic products. They use extract from various Dahlia flowers to produce a variety of products ranging from body lotions & day creams to Shampoos & Conditioners. Their Products contain natural hypoallergenic ingredients like Honey & Olive oil.
Dahlia is a newly launched cosmetics brand, focussed on a wide range of Organic Cosmetic products. They use extract from various Dahlia flowers to produce a variety of products ranging from body lotions & day creams to Shampoos & Conditioners. Their Products contain natural hypoallergenic ingredients like Honey & Olive oil.
THE MAIN CHALLENGE
To design subtle, delicate & premium identity system that resonates with the brand personality & celebrates love of body
To design a brand & a system that is highly adaptable & can adapt to a wide variety of products which were all going to pack in various sizes & packaging.
UNIQUENESS OF THE DESIGN
Considering a vast spectrum of products a highly adaptable system, elements & icons were designed. That were unique to the brand & will become even the identity of product .Two hand drawn elements butterfly & a flower were introduced to symbolize nature and organic origin of the products.
